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3 Mill Road, Suite 201A
Wilmington, DE 19806
Ph: 302.777.2460
Fax: 302.777.1620

Sample Application

Please note that the comments and sample profile are being provided to you as suggestions only for completing the application and do not reflect all fields of the actual application. Your style and approach in presenting your company are for you to determine. We encourage entrepreneurial spirit and individualism, and understand that your company is unique.

All areas of the application MUST be completed in full.

Anyname Technologies

8304-D Old South Road
Vienna, VA 22182
Phone: (703) 760-0000
Fax: (703) 760-9999
Email: [email protected]
Website: www.anynametech.com

List key members of the team and briefly describe their backgrounds. Although the key information is included in the Conference Guide, more detailed information is reviewed at the selection meeting.

Gregory S. Black, Founder & CEO

Timothy B. Smith, Founder & CTO

Mark Jones, Chief Operating & Marketing Officer

Brian Lubert, VP, Business Development

Bob Patel, VP Network Operations

Be brief but thorough in the overall description and background of the company.

Anyname Technologies (AT) provides a seamless solution that allows enterprises and XSPís to measure Service Level Agreement (SLA) performance, pin point service level problems, resolve the problems in real time, calculate service credits if service performance levels are not met, and predict these problems before they occur.

Without being overly technical, describe your technology in "layman's" terms. If any patents have been applied for or received, let us know of the status of these.

AT has developed a proprietary, patent pending technology that uses intelligent agents to seamlessly measure the performance, compliance, response times, up time and other specifics of the SLAís of outsourced service contracts and provides instantaneous notification of failures, warnings, messages, etc. based upon client-defined criteria.

The technology pinpoints service problems and actually resolves them through an interface with outsourced providers trouble reporting systems. The system automatically calculates the billing adjustments based upon the service level that is provided and can then create and send adjusted bills to clients, based upon the performance of the service and the level of discount. The system is also designed to gather billing information directly from service providers, creating, in effect, a billing system that checks and corrects invoices and then distributes the corrected invoices to the client electronically, thereby creating an efficient, accurate, and fully integrated performance measurement and billing system.

Describe your primary products or services, and how your product or service solves the "pain" for your customers. Point out any features that will cause your product to be widely adopted.

The AT product allows businesses for the first time to seamlessly measure Service Level Agreement (SLA) performance (no software or hardware installation required) of outsourced services in real time providing the unique ability to:

  • Pin point specific service problems AT provides a level of granularity that pinpoints the millisecond and exact location where the problem occurred on the network, hardware, or applications level obviating the time and cost associated with searching for the root of the problem and allowing people to focus on fixing, not finding the problem.
  • Resolve the problem - AT interfaces directly with outsourced service providerís trouble reporting system and upon pin pointing a problem immediately opens a trouble ticket with the provider and tracks the problem every step of the way until resolution.
  • Request a credit - AT, upon finding and resolving a service problem, compares the incident with SLA service levels, and in the event the incident was a violation of the SLA, automatically requests a service credit.
  • Predict - AT is developing proprietary algorithms that, based on the data collected, provide historic performance trend analysis and predictive availability, scalability and failure prediction and analysis. This helps resolve issues before they become service problems and impact clients online operations.

Describe the size of your potential market, growth projections, what portion of the market you expect to capture and why.

In a recent survey of CIOís at Fortune 500 companies, 44% said that they were considering months. Outsourcing of Internet services is becoming increasingly important with the total of outsourced services revenue growing at a yearly rate of over 50%, with a total of $114.7 billion estimated to be spent on these services by 2004 . Companies all guarantee a high level of service performance (i.e. 99% -100% uptime, very low packet loss, etc.) along with instant notification of any systems problems. This service level agreement (SLA) commitment is part of the standard contract provided from these service providers to their clients, and a key reason why companies decide to outsource. When SLA performance terms are not met standard agreements call for rebates for services not rendered.

While many companies spend millions of dollars on this outsourcing each year, most in fact have no idea whether the services they have contracted for are actually being delivered in accordance with the SLAís. Further, when there are systems problems companies who outsource these services have no means to verify that they are actually being notified immediately when problems occur. This is simply due to the fact that there is currently no system by which customers can measure performance and verify that these companies are providing their services in accordance with the SLAís. This means if customers want to assure that they are receiving the service for which they have contracted they must have an independent means to validate and measure service performance and SLA compliance.

Describe your marketing plan/strategies and how these will scale with company growth. Have any strategic alliances been developed?

AT sells directly to the Fortune 1000 and is currently developing partnerships with web development/solutions companies, consultants, accounting firms, and internet auditing companies so that ATís services are included and recommended as part of the design, maintenance, and auditing of sites.

Describe the competition (never say there is none!) and the reasons why your product or service is superior and will be selected by your customers. Honestly asses the climate of the marketplace and describe your plans to assure that you dominate your market.

While there are services that monitor systems using installed software or hardware, to our knowledge there is no company that provides a similar non-intrusive service that measures outsourced service level agreement performance, pin points service problems, resolves the problems, and automatically requests credits when service levels are not met. Many of the companies in this space are either focused on measuring internal network performance (netscout, bmc) or measuring the user experience (Keynote, Proactivenet) but not on the relationship between outsourced service providers and their clients. Using the AT intelligent agent technology, AT can provide all these items as well as reconcile and generate the exact bill for service levels rendered over any given billing cycle. In this manner, the AT technology could also be instrumental in moving the industry as a whole from a flat monthly fee-billing model to a fully automated exact billing for services rendered system.

FINANCIAL INFORMATION (Actual and Projected)
Please indicate your previous, current and projected revenue, EBITDA and pre-tax and net incomes. Projections should be realistic. Growth in revenues and earnings should reflect what you honestly believe will take place.






Revenue $2,797 $78,361 $898,291 $9,041,865 $20,709,641
EBITDA -$35,728 -$32,472 -$1,394,436 $3,512,947 $10,900,352
Pre-Tax Income -$35,728 -$32,472 -$1,394,436 $3,511,763 $10,900,352
Net Income -$35,728 -$32,472 -$1,394,436 $2,664,264 $6,540,674


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