Building a Great Business June 11, 2001 For the first time, Early Stage East is offering an interactive educational workshop for entrepreneurs, executives and angels, in conjunction with the Early Stage East Venture Fair. Get all the information you need to build a great business from ground zero. Lessons learned by the experts are generously shared with participants including...the "top ten" of bad business plans, turning your company into a sales organization, making your employees accountable and more. Don't miss this opportunity! Registration - Delaware Art Museum Auditorium 1pm Leveraging Your Talent Kimberle Levin - Director, Specialized Services BDO Seidman, LLP 1:15 - 1:45pm Are you a leader or one in the making? What's your decision style? Building an effective management team is critical to your company's future growth and success.  Learn the key decision styles and how to build an effective management team. Return on Marketing Francine Carb - President & CEO Markitects 1:45pm - 2:20pm Did you know that marketing could have a direct multiplier effect on the selling process?  Learn the essential elements of early stage marketing and how to put them to use today; what to expect from your marketing initiatives; and how to measure the results. Build It and They Will Come: or Will They? Dennis Chapman - President & CEO The Chapman Group 2:20pm - 3pm Ensuring business success through sustained customer growth - Sales! Learn how to turn your company into a sales organization through nine key influences that affect a company's sale performance. Break 3pm - 3:10pm Workshop - Want to be a Millionaire? 3:10pm - 4:35pm Apply what you've learned during first session to your company. Assess your leadership and decision-making style and make a plan to improve it. Create or refine your elevator pitch and get some feedback. Evaluate your current sales plan and make it stronger. This session will enable you to work with other participants and get specific ideas to improve your business. Structuring the Company & Early Stage Pitfalls Peter Laberee - Partner Buchanan Ingersoll, Philadelphia & Wilmington Offices 4:35pm - 5:15pm Get the skinny about capital structure, valuation, dilution, options, classes of stock and how to avoid early stage pitfalls. Also, hear one deal person's view of what makes so many business plans so bad. Staying on Course Chris Beck - Director, Specialized Services BDO Seidman, LLP 5:15pm - 5:45pm Focus the energy of your company on the tasks that ensure success! Learn the tools and techniques that define clear tangible goals, create a "culture" based on accountability and build a sustainable operations management process. Closing Remarks, Q & A 5:45pm - 6pm