Yigal Ron, President
David E. Edman, VP, Business Development
Shimon Waldfogel, MD VP, Medical Affairs
Eli Avershal, VP, Systems

Product Line or Service — PHN is a healthcare information technology company with a focus on patients and healthcare consumers. The Company sells value-added services to healthcare organizations that will benefit from closer linkages with their members or patients. PHN has three product lines: 1) Outreach Services, including health education, satisfaction surveys, outcomes measurement, administrative services (e.g., claims, referrals), and communications 2) Patient Management for chronic illness and high cost cases, and 3) Consumer Access, including advertising, retail sales, and market research.

Technology/Proprietary Rights — PHN will have copyright protection for its software.

Market Opportunities — The market for PHN results from the convergence of two major trends: the growth of managed health care and the development of information technology. The way to increase value and productivity in the healthcare industry is through more patient involvement in their care, improved compliance with proven protocols, and more patient self-care. PHN provides patients and healthcare consumers with tools needed to manage their day-to-day healthcare needs, resulting in better outcomes, lower costs, and higher profitability for sponsoring organizations (PHN’s customers).

Marketing/Sales and Distribution — PHN’s product will be distributed by sponsoring organizations (i.e., PHN’s target markets) at no cost to the end user. PHN will sell its products to these organizations. The target markets have been prioritized by industry (as shown below) based on market size and the expected sales cycle:

Each market will be accessed through direct sales, advertising, trade shows, and commissioned sales.

Competition — PHN expects to compete with several companies, but there are presently no companies with significant market share in this market. PHN will compete favorably based on its consumer focus, superior integration of product features, and its hybrid (desktop/Internet) technology for delivery of services. PHN has prepared a detailed competitive analysis that is available to potential investors.

Manufacturing — Not applicable.