3411 Silverside Road, Rodney Building, Suite 100E
Wilmington, DE 19810
Ph: (302) 478-8815
Fax: (302) 478-8832
Leslie A. Jones, Chairman
Anthony G. Reynolds, President & CEO
Curtis D. Baker, CFO & Senior VP Operations
Product Line or Service The companys product line
includes turn-key and a la carte offerings in order entry, remote payment processing,
signature capture, time-sheeting, and data collection. The firm also sells directly its
One Button Remote Scanner (the primary device around which the offerings are built) and
serves as a reseller of several vendors character recognition software for
Simply put, the OBOS solution is the easiest way to order and pay.
For those customers who do not want to manage data verification and entry in-house,
OBOS operates a service bureau that will receive orders (or any other data) in image form
from the field, convert the image into data, then send it directly to a database. The data
are delivered in exactly the file format required, along with electronic copies of the
original images for easy archiving and retrieval.
OBOS offers a comprehensive asset management program which tracks, monitors and
maintains remote scanners in the field. This exclusive service takes care of all the
problems associated with mobile sales forces and multiple remote points of sale.
OBOS also provides forms design and printing services, help desk assistance, and offers
a wide variety of leasing plans.
Technology/Proprietary Rights Patent pending on the OBOS One
Button Remote Scanner. Several proprietary software products for "key from
image" applications, as well as image archiving and retrieval.
Market Opportunities The market potential for OBOS is such that
it could become as ubiquitous as the ordinary telephone. Target markets currently are
direct selling companies, industrial wholesalers and distributors, hotels, temporary
employment agencies, grocery stores and data collection companies.
Marketing/Sales and Distribution OBOS sells directly through
its own sales force, as well as through selected VAR relationships. Principal account
development channels are targeted mail, trade show exposition, technical publication
advertising, and articles. The firm has in-house marketing capability and has engaged
external public relations support.
Competition There are no direct competitors to OBOS. The
firms proprietary solutions are compliments to, as opposed to substitutes for, high
technology products that feature direct Internet or computer interfaces.
In the rush toward the Internet, e-commerce and all things Web-related, one segment has
been overlooked the majority of the population that either doesnt have or
doesnt want to have a computer to purchase or pay for merchandise. Though Internet
usage will continue to grow, OBOS technology, with its unmatched simplicity and ease of
use, has a vital role to play for years to come. OBOS is a cost effective substitute for
labor and capital intensive approaches like call centers, IVRS, fax, mail and central
Manufacturing Manufactures the OBOS One Button Remote Scanner
through an outsourced supply chain.
Financial 1997 revenues: $200,000
1998 target: $7.5M
1999 target: $24M