Learning
Technologies Group, Inc.
12007 Sunrise Valley Drive, Suite 285
Reston, VA 20191
Ph: (703) 476-8476
Fax: (703) 476-8491Robert Shea
Michael Dulworth
Product Line or Service LTGs learning systems
development services include:
-- Training/performance needs assessment
-- nstructional systems design
-- CBT and Web-based learning software development
-- Systems integration with existing IT and communications structures
-- On-going support services
LTG will leverage these services to enter partnership and licensing agreements with
leading training suppliers in selected industries to establish Web-based training sites.
Technology/Proprietary Rights Derivative electronic product
rights are negotiated with content providers. We are currently negotiating the valuation
and terms of a derivative products license with the leading provider of seminar and
self-study training to the financial services industries.
Market Opportunities The combination of LTGs industry
orientation (financial services, healthcare, publishing); our focus on establishing
"benchmark" installations using content from leading brand-name partners; and
our "whole product" range of services differentiate us from our competitors. The
most reliable industry forecasts (e.g. IDC) estimate 1997 sales of Web-based Learning
Services (i.e. creating, deliverying and managing Web-based courseware) around $115
million. With a Compound Annual Growth Rate of 147%, year 2000 sales are projected at $1.7
billion.
Marketing/Sales and Distribution To date, LTG has relied upon
selected industry trade shows (ASTD, IQPC and SALT) to showcase its capabilities to
prospective clients and has been successful in landing major contracts from these
activities. LTG has also marketed its services directly to the personal contacts of its
principals. Moving forward, LTG will focus its sales efforts on selected vertical markets
where LTG has established partnerships or joint ventures with leading training suppliers.
A direct sales force will offer the courseware on LTG-developed training sites, along with
LTGs services, as solutions to the training needs of corporations, associations and
public agencies.
Competition LTG competes most often with traditional
instructor-led training alternatives. Once a choice has been made to provide Web-based
learning, we encounter either the broad-based Web-courseware providers (e.g. UOL
Publishing, DigitalThink, etc.) or industry-focused providers (e.g. Princeton Learning
Sytems, iNEX, etc).
Manufacturing None
Financial FY 97 is actual*. LTG had a backlog entering FY
98 of $156,000. |