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2054 Kildaire Farm Road, Suite 148
Cary, NC 27511
Ph: (919) 461-1734
Fax: (919) 461-1737

Robert Brauer, CEO, Founder
Scott Gidley, CTO, Founder
Don Williams, VP of Services, Founder
Carl Nordgren, Chairman
Bill West, Director

Product Line or Service — Data Quality Control Software products that radically simplify the process of improving the accuracy and usability of critical data within a database, including data marts, data mining databases, data warehouses, marketing databases, sales force automation databases, and customer information systems.

Technology/Proprietary Rights — Software products are copyrighted and trademarked. All intelligence algorithms used within the software products were developed internally and are proprietary to DataFlux. The software also takes maximum advantage of ODBC technology as part of its commitment to open systems.

Market Opportunities — The DataFlux Corporation is a Cary, NC-based, development-stage data quality control (DQC) software company with a core mission to position its high-performance, cost-competitive product lines as the premier data quality control brand for small and mid-sized companies that have adopted the Microsoft Windows NT server platform.

In an age where competitiveness depends upon the quality of decision making, companies are investing heavily in departmental and enterprise-wide database management systems and associated decision support systems. The Business Intelligence applications market, which includes data warehousing, decision-support systems, and other markets, is projected to exceed $70 billion by 2001. The Decision-Support Systems market, which includes the Data Mining and OLAP market segments, is expected to grow from $3.3 billion in 1997 to $8.4 billion in 2000, according to the META Group. Due to the incredible demands placed upon data warehousing companies to keep up with the rapid growth of this market, in addition to the lack of appreciation of DQC early in the industry lifecycle, fundamental DQC procedures were often disregarded or abbreviated. Some of the leading decision-support systems companies are experiencing triple-digit growth and, in their haste, are installing data mining applications under the false assumption that the data in the data warehouse is clean. Consequently, the quality of information generated by data mining declines, the time to produce DSS results increases, and the resultant decision-making suffers. The Gartner Group contends that the data mining specialists utilize a mere 20% to 40% of their time actually mining data, and must devote 60% to 80% of their time addressing data quality issues.

DataFlux will also develop DQC products for the eCommerce Software Tools market, which Forrester Research projects will grow by 300% annually and reach $3.2 billion by 2000. In addition, DataFlux will package the data-conversion capabilities of its technology as a Y2K data solution for the $300 billion Y2K market, and utilize this product as a mechanism for increasing sell-through of DataFlux comprehensive DQC solutions.

The Company’s first prototype product was successfully sold to customers in the telecommunications, utilities, managed healthcare, direct marketing, and financial services industries, including marquee clients such as Nortel, Blue Cross Blue Shield, Mercedes-Benz Credit Corporation, Marquette Bank, Sealaska, Pacific Bell, and the Environmental Protection Agency. Only a few months after the release of the Company’s prototype software, DataFlux is beta testing and preparing for the commercial launch of its next-generation DQC solutions, which will be distributed through an alliance of VARs, SIs, and OEMs.

Marketing/Sales and Distribution — DataFlux will distribute its products and services through strategically appropriate VARs, SIs, and OEM partners. These partners have been and will continue to be targeted because they are currently selling products in which the DataFlux technology enhances their solution.

DataFlux has developed a diagnostic product that can be used by VARs to easily, and in a uniform manner, demonstrate the ease-of-use and return on investment derived from DataFlux solutions. There will also be a version of the ROI diagnostic tool that will be distributed at trade shows and conferences, and downloaded from the DataFlux website.

Competition — The are a few mainframe-oriented service-based organizations such as Vality, ISI, and Trillium which are focusing on the Fortune 500 marketplace.

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