33 Rock Hill Road
Bala Cynwyd, PA 19004
Fax: 610-668- 0719
President & CEO
Frank D’Amore, VP, Bus Devel & General
Counsel, Pres, Legal Div
Lisa Rhoads, VP, Marketing & International
Bob Gruchacz, VP & CFO
Product Line or Service
InterNetEx develops and customizes Extranet products that
provide workplace collaboration solutions. InterNetEx is unique in
that it provides both of the following:
1. “Baseline” products that enhance the document management
and project collaboration process in a variety of environments;
2. Customized solutions involving the InterNetEx’s products,
other vendor’s products and process enhancements. The result is
a substantial efficiency increase in the use and dissemination of
mission critical information within an entity and with its
customers, suppliers and partners.
Technology Proprietary Rights
InterNetEx has filed for patent protection for 48 claims on six
(6) features. These features include: (1) self administration, (2)
single URL address, (3) document conversion, (4) automatic change
redlining, (5) automatic document version control, and (6) the
technology adoption process. The patent application was filed on
November 30, 1999.
InterNetEx is an application service provider (ASP) that
competes in the newly emerging collaborative sector, offering
Internet-based Information Management (IM) and Project
Collaboration (PC). The collaboration market often referred as
project collaboration as “teamwork”, or project management.
While the ASP market has focused on Enterprise products,
InterNetEx is providing products in the highest growth sector of
this market, Collaboration. IDC estimates the market to be valued
at approximately $4 billion by 2004, a 92% compound growth over
the next five years. We are more than a traditional ASP since we
have the ability to customize our products efficiently through
Mass Customization. Both IM and PC are large market opportunities
projected to grow significantly over the next few years.
Marketing Sales Distribution
Our strategy is to enter a minimum of two new
business-to-business vertical markets each year and to add one new
modular feature (new technology add-on) as rapidly as possible.
The Company will strategically enter into new vertical markets,
which will maximize revenue opportunities while continuing to
separate us from our more narrowly focused competitors.
InterNetEx’s open network architecture allows users in one
vertical market to connect with users in any vertical, all through
one URL address. The Company will provide services globally,
targeting key domestic international markets. Specific products
have been developedand are being sold to the legal, real estate,
printing, financial services, and reinsurance markets. Work is in
process to develop products targeting additional vertical markets
such as pharmaceuticals, medical records, and the construction
markets. We will obtain expertise from both in-house and external
sources as we develop and introduce new products in new vertical
markets. These experts will assist in product development and
sales efforts. InterNetEx will use three channels to sell its
products: (1) direct sales, (2) propagation, and (3) indirect
sales through corporate alliances. Our direct sales force will
consist of high-energy, experienced representatives who are
comfortable with technology and in selling to the professionals
who proliferate in our vertical markets. We anticipate that,
initially, the bulk of our sales will be generated through this
direct sales effort.
Propagation is founded on the tenets that our customers will be
effective product advocates and that this will trigger sales
through viral marketing. We believe that the propagation effect
will start slowly as we capture market share, but will eventually
rise to a level where it will supplant direct sales as our primary
We also intend to partner with companies that will help to sell
our products. We foresee relying more heavily upon this channel in
the first two post-funding years while we are building a sales
force and propagation is beginning to spread.
- Build brand equity of new product/Company name.
- Position InterNetEx as the standard for Internet-based
- Management and Collaboration.
- Target joint venture deals with ASPs and Application Hosting
(AH) companies that offer complementary products, to provide a
broader (horizontal) product offering.
- Launch the legal, financial services, and reinsurance
products in Western Europe, Scandinavian countries, and Asia.
- Develop two new products targeting new business-to-business
- Develop next generation suite of products.
InterNetEx has entered into a high-growth market,
Business-to-Business Information Management and Collaboration.
Only a few companies offer a combination of Information Management
and Collaboration. InterNetEx is the only company that currently
offers a truly Internet-based product that does not require the
download of proprietary software to access or collaborate on
documents, regardless of the platform or application being used
and at the same time an open network architecture. It is also
distinguished by its strategy to offer mass-customization of its
technology to customers with a high potential payoff from
improving business work flow processes.