312 Laurel Avenue
Laurel, MD 20707
Line or Service Production
and broadcast of original Internet video entertainment and
tech-entertainment shows aimed at an Internet-savvy audience. These shows
are available on-demand, for viewing at any time on The Sync web site
(http://www.thesync.com). The company sells sponsorships, web banner
advertising, and in-stream video ads to advertisers of consumer products,
computer products, an new media sites. Secondary revenue streams include
integrated e-commerce and sale of show-related merchandise. The Sync web
site already has tens of thousands of viewers per day, and the site pushes
over one million banner ad impressions per month.
Company has produced a large amount of copyrighted Internet video content.
Internet advertising market was worth over $1 billion in 1998 (Internet
Advertising Board), and expected to grow to $7.7 billion per year by 2002
(Jupiter Communications). Video advertising is an exciting new opportunity
for advertisers that currently only utilize web banners. Banner
burnout is showing up in the form of decreased response rates, but
Internet ad using streaming media have a fie to six times higher response
rate than banner ads (RealNetworks study). Internet video shows are a
natural way to deliver Internet video advertising to viewers.
and Distribution The
Company currently sells most of its advertising through the 24/7 Media
Network. By taking sales in-house, the Company expects to increase
advertising revenue by 10-50 times. The Company is working with key
partners to deliver large numbers of viewers to The Sync web site,
including Alta Vista Entertainment Zone, RealNetworks RealGuide and
Daily Briefing, Scour.Net, ChannelSeek, JenniCam, Here and Now, and the
Student Advantage Network. The Sync has also aggressively sought earned PR
and has been featured in The Washington post, The New York Times, Wired
Magazine, and Entertainment Weekly.
Internet video content broadcast by the Company is produced in-house, to
best address the limitations and interactive capabilities of the medium.
The Sync has built a cyberstudio designed exclusively for the
development of Internet video content, complete with lights, cameras,
editing suites, video compression stations, and high-speed Internet