Building a Great Business
June 17, 2003

Back by popular demand, Early Stage East is offering an interactive educational workshop for entrepreneurs, executives and investors in conjunction with the Early Stage East Venture Fair. Get all the information you need to build and maintain a great business!

Arsht Hall
University of Delaware
Wilmington Campus

Arsht Hall is the University of Delaware's newest conference center located on the Wilmington Campus. Conveniently located along Route 52, the facility, with 90,000 square-feet of meeting space, provides state-of-the-art facilities for our entrepreneurial education. The building itself is full of light, comfort and convenience. It provides state-of-the-art technology capabilities, making this an undeniably modern conference center.

Agenda

	Registration				8:30am
	Structuring the Company & Early Stage Pitfalls		Peter Laberee Partner Buchanan Ingersoll, Philadelphia & Wilmington Offices		9:00am-9:45am
	Get the skinny about capital structure, dilution and how to avoid early stage pitfalls. Also, hear one deal person's view of what makes so many business plans so bad.
	Valuing Your Business		Robert Fesnack Partner in Charge, Accounting & Audit Services Smart & Associates, LLP		9:45am-10:30am
	This session will cover valuation methodology, approaches and factors affecting business valuation. Discussion of how knowing value drivers in your business can enhance your business value.
			Break		10:30am-11:00am
	Very Early Stage Capital		Alan Kraus Director, Investments & Entrepreneurial Services Ben Franklin Technology Partners		11:00am-11:45am
	This session will provide an overview of the various financing opportunities and funding processes as determined by a company's stage of development. Learn what types of funding sources are appropriate for your company and how to impress each with an effective presentation.
	Alternative Funding�No Reayment of Investment�No Ceding IP Rights�No Personal Guarantees�No Equity Dilution		Richard Miller Vice President of Marketing & Communications Innovation Philadelphia		11:45am-12:30pm
	The Small Business Innovation Research (SBIR) grant program is available to any U.S. business with less than 500 employees. Learn more about the Innovation Philadelphia Research Dollars Program and the new Innovation Partnership program that provide financial assistance and education to assist technology companies and researchers develop new technologies for government needs and commercial applications.
			Lunch		12:30pm-1:30pm
	Build It and They Will Come: or Will They?		Dennis J. Chapman President&CEO; The Chapman Group		1:30pm-2:30pm
	In today's economy, keeping your company financially healthy is challenging, especially since customers are stretching your receivables. Learn how to effectively manage dollars from early investors to make your entrepreneurial dream come true!
	Guest Speaker & ESE Alumni		Joe Oddo President Solstice Software		2:30pm-3:00pm
	Special guest speaker and Early Stage East Alumni, Joe Oddo, will share with participants his experiences in rebuilding, refunding and re-launching companies and products when initial strategic plans fall short of expectations.
			Break		3:00pm-3:30pm
	Interactive Workshop		Kimberle Levin - Moderator Director of Sales & Marketing Davis Management Company, Inc.		3:30pm- 5:00pm
	During this interactive workshop, participants will apply key learnings from earlier sessions to their own businesses.
	Incentivizing Employees Panel - Restricted Stock, Stock Options & Other Techniques		Alan L. Zeiger, Esq. Practice Chair, Emerging Business Group Blank Rome LLP Robert M. Broder, Esq. Partner, Business Tax Group Blank Rome LLP Frederick D. Lipman, Esq. Partner, Public Companies & Capital Formation Group Blank Rome LLP Samuel M. First, Esq. Partner, Employment, Benefits & Labor Practice Blank Rome LLP		5:00pm-5:45pm
	Now is the time to incentivize your employees with stock options, restricted stock, and other types of equity based incentive plans. Learn the advantages/disadvantages of equity based plans and the steps to implement them.
			Closing Remarks, Q & A		5:45pm-6:00pm

Space is limited to 100 attendees so register today!

Directions

From Phila. and points north:

Take I-95 S to Wilmington Exit 7N, Delaware Ave. and Rte. 52. Right turn onto Delaware, move into left lane - go to the next light, one block to Pennsylvania Avenue, Rte. 52 North. Proceed north on Rte. 52 for 1 1/2 miles. At Pennsylvania Ave. and Greenhill Ave. (Devon Condominium on right, Emanuel Baptist Church on left), proceed through intersection to next light - left turn onto campus.

From Washington/Baltimore and points south:

Take I-95 N to Wilmington Exit 7, Delaware Ave. and Rte. 52. Turn left onto Delaware Avenue, stay in left lane - go two blocks (two lights), bear left onto Pennsylvania Ave., Rte. 52 North. Proceed north on Rte. 52 for 1 1/2 miles. At Pennsylvania Ave. and Greenhill Ave. (Devon Condominium on right, Emanuel Baptist Church on left), proceed through intersection to next light - left turn onto campus.

From the New Jersey Turnpike and points north:

From the Memorial Bridge take I-95 S to I-95N to Wilmington Exit 7, Delaware Ave. and Rte. 52. Turn left onto Delaware Avenue, stay in left lane - go two blocks (two lights), bear left onto Pennsylvania Ave., Rte. 52 North. Proceed north on Rte. 52 for 1 1/2 miles. At Pennsylvania Ave. and Greenhill Ave. (Devon Condominium on right, Emanuel Baptist Church on left), proceed through intersection to next light - left turn onto campus.

From Dover and point south:

Rte. 13 into Wilmington (Alt. 13 Walnut Street). Pass Amtrak Station - north on Alt 13 Walnut Street to 12th and Walnut Streets. Left turn onto 12th Street - proceed on 12th Street to Delaware Avenue, move into left lane and continue onto Pennsylvania Ave, Rte. 52 North. Proceed north on Rte. 52 for 1 1/2 miles. At Pennsylvania Ave. and Greenhill Ave. (Devon Condominium on right, Emanuel Baptist Church on left), proceed through intersection to next light - left turn onto campus.

From Kennett Square/Chadds Ford and point northwest:

From Rte.1 take Rte.52 S to Wilmington - past Greenville Shopping Center. Go 1/4 mile, look for University of Delaware sign on the right by pedestrian overpass, proceed to U of D traffic light and make right turn.