Building a Great Business
June 17, 2002

Back by popular demand, Early Stage East is offering an interactive educational workshop for entrepreneurs, executives and investors in conjunction with the Early Stage East Venture Fair. Get all the information you need to build and maintain a great business!

Arsht Hall
University of Delaware
Wilmington Campus

Arsht Hall is the University of Delaware's newest conference center located on the Wilmington Campus. Conveniently located along Route 52, the facility, with 90,000 square-feet of meeting space, provides state-of-the-art facilities for our entrepreneurial education. The building itself is full of light, comfort and convenience. It provides state-of-the-art technology capabilities, making this an undeniably modern conference center.

Agenda

	Registration				10:30am
	Very Early Stage Capital		Carolyn Harkins Principal TL Ventures Terrence Hicks Vice President, Investment & Entrepreneurship Services Ben Franklin Technology Partners		11-11:45am
	This session will provide an overview of alternative financing opportunities for your venture. Learn what options are available, how to develop a "get funding" strategy, and when and how you should approach different resources.
	Financial Management of the Early Stage Company		Stephan W. Parico Partner, Assurance Services BDO Seidman, LLP		11:45am-12:30pm
	In today's economy, keeping your company financially healthy is challenging, especially since customers are stretching your receivables. Learn how to effectively manage dollars from early investors to make your entrepreneurial dream come true!
			LUNCH		12:30pm-1pm
	CONCURRENT SESSIONS
	Session A - 1pm-2pm (choose one) Session B - 2pm-3pm (choose one) Sales & Marketing Human Capital Build It and They Will Come: or Will They? Dennis J. Chapman President & CEO The Chapman Group Building a High Performance Team Katherine Granger Vice President CEO Resources, Inc. Steven M. Berlin Chair, New Jersey and New York Labor and Employment Law Groups Buchanan Ingersoll
	Ensuring business success through sustained customer growth - Sales! Learn how to turn your company into a sales organization through nine key influences that affect a company's sale performance. Attracting, developing, and retaining great employees is a critical step in building your company. Learn how to create an effective "people" strategy to maximize growth while avoiding common HR legal pitfalls of early stage companies. Intellectual Property Extending Your Reach Identifying and Strategically Managing Intellectual Property Daniel H. Golub Partner, Intellectual Property Practice Morgan Lewis & Bockius Scott D. Patterson Partner, New Economy Services Group & Intellectual Property Group Saul Ewing Strategic Alliances & Collaborative Partnerships Michael L. Pillion Partner, Business & Finance Practice; Manager, Technology, Outsourcing & Commercial Transactions Group Morgan Lewis & Bockius Dr. Patrick J. Foley, Jr. Managing Director Delaware Innovation Fund
	Identify your IP, cost-effectively create and strategically manage your IP portfolio. Determine where you should market your IP portfolio, how to use it for funding, and how to withstand IP due diligence. Learn the reasons why you should form alliances to grow your business, the types of agreements you might consider to solidify these relationships, and the pitfalls to avoid in such collaborations.
			BREAK		3pm-3:30pm
	Interactive Workshop		Richard A. Silfen Partner, Business & Finance Practice Morgan Lewis & Bockius Guest Speaker and ESE Alumni: Mark Tofano President TeleSys Technologies, Inc.		3:30pm-5pm
	Special guest speaker and Early Stage East Alumni, Mark Tofano, will share his experiences in rebuilding, refunding and re-launching companies and products when initial strategic plans fall short of expectations. This discussion will be followed by an interactive workshop where participants will apply key learnings from earlier sessions to their own businesses.
	Exit Strategies-What Are Your Options?		Alan Zeiger Practice Chair, Emerging Business Blank Rome		5pm-5:45pm
	Why do some IPOs succeed? Why do others fail? Why do some companies opt to take the merger and acquisition route? How do you know if your business is ready to be sold or taken public? Learn strategies that help you decide how and when to sell or go public.
	Closing Remarks, Q & A				5:45pm-6pm

Space is limited to 100 attendees so register today!

Directions

From Phila. and points north:

Take I-95 S to Wilmington Exit 7N, Delaware Ave. and Rte. 52. Right turn onto Delaware, move into left lane - go to the next light, one block to Pennsylvania Avenue, Rte. 52 North. Proceed north on Rte. 52 for 1 1/2 miles. At Pennsylvania Ave. and Greenhill Ave. (Devon Condominium on right, Emanuel Baptist Church on left), proceed through intersection to next light - left turn onto campus.

From Washington/Baltimore and points south:

Take I-95 N to Wilmington Exit 7, Delaware Ave. and Rte. 52. Turn left onto Delaware Avenue, stay in left lane - go two blocks (two lights), bear left onto Pennsylvania Ave., Rte. 52 North. Proceed north on Rte. 52 for 1 1/2 miles. At Pennsylvania Ave. and Greenhill Ave. (Devon Condominium on right, Emanuel Baptist Church on left), proceed through intersection to next light - left turn onto campus.

From the New Jersey Turnpike and points north:

From the Memorial Bridge take I-95 S to I-95N to Wilmington Exit 7, Delaware Ave. and Rte. 52. Turn left onto Delaware Avenue, stay in left lane - go two blocks (two lights), bear left onto Pennsylvania Ave., Rte. 52 North. Proceed north on Rte. 52 for 1 1/2 miles. At Pennsylvania Ave. and Greenhill Ave. (Devon Condominium on right, Emanuel Baptist Church on left), proceed through intersection to next light - left turn onto campus.

From Dover and point south:

Rte. 13 into Wilmington (Alt. 13 Walnut Street). Pass Amtrak Station - north on Alt 13 Walnut Street to 12th and Walnut Streets. Left turn onto 12th Street - proceed on 12th Street to Delaware Avenue, move into left lane and continue onto Pennsylvania Ave, Rte. 52 North. Proceed north on Rte. 52 for 1 1/2 miles. At Pennsylvania Ave. and Greenhill Ave. (Devon Condominium on right, Emanuel Baptist Church on left), proceed through intersection to next light - left turn onto campus.

From Kennett Square/Chadds Ford and point northwest:

From Rte.1 take Rte.52 S to Wilmington - past Greenville Shopping Center. Go 1/4 mile, look for University of Delaware sign on the right by pedestrian overpass, proceed to U of D traffic light and make right turn.